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This chapter reviews major crisis communication frameworks—Situational Crisis Communication Theory (SCCT), Image Repair, the IDEA model, the Social-Mediated Crisis Communication (SMCC) model, and Rhetorical Arena Theory—and synthesizes how they have been applied across industrial accidents, pandemics, and nuclear events. It highlights four structural limitations that become acute in platformed crises: (1) linear sender-receiver assumptions that underplay dialogic, co-constructed publics; (2) weak treatment of platform governance and algorithmic amplification; (3) blind spots around equity and inclusivity that marginalize at-risk groups; and (4) ethical gaps in real-time monitoring, privacy, and data use. Building on these critiques, the chapter proposes an integrative lens for nuclear-risk communication that combines SCCT’s responsibility–strategy alignment with SMCC’s networked information flows and a science–policy translation layer for communicating uncertainty. The lens embeds equity-by-design, platform visibility/mitigation tactics, and explicit ethical safeguards to bolster trust, transparency, and legitimacy in high-stakes, rapidly evolving crises.

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From Theory to Evidence: Model Applications in Crisis Communication

  • 章节

  • 发表日期：

    2026年

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  • Jiankun Gong,
  • Muhammad Zaiamri Zainal Abidin,
  • Kwan Hoong Ng

摘要

This chapter reviews major crisis communication frameworks—Situational Crisis Communication Theory (SCCT), Image Repair, the IDEA model, the Social-Mediated Crisis Communication (SMCC) model, and Rhetorical Arena Theory—and synthesizes how they have been applied across industrial accidents, pandemics, and nuclear events. It highlights four structural limitations that become acute in platformed crises: (1) linear sender-receiver assumptions that underplay dialogic, co-constructed publics; (2) weak treatment of platform governance and algorithmic amplification; (3) blind spots around equity and inclusivity that marginalize at-risk groups; and (4) ethical gaps in real-time monitoring, privacy, and data use. Building on these critiques, the chapter proposes an integrative lens for nuclear-risk communication that combines SCCT’s responsibility–strategy alignment with SMCC’s networked information flows and a science–policy translation layer for communicating uncertainty. The lens embeds equity-by-design, platform visibility/mitigation tactics, and explicit ethical safeguards to bolster trust, transparency, and legitimacy in high-stakes, rapidly evolving crises.