Focuses on what text to write on your slides. The chapter stresses that slides should be a support tool, not the main focus, to prevent the audience from losing interest. Experts advocate for minimal text on slides, ideally six words or less, and prioritizing images over text to boost audience engagement and memory, one idea per slide, avoiding complete sentences unless strategically necessary, and editing for conciseness and clarity by eliminating repetition and using the shortest forms possible. Ultimately, the goal is to create clean, organized, and impactful slides that complement the presenter’s verbal delivery rather than competing with it.