Emphasizes that having a script is fundamental for effective presentations, rather than an option. Improvisation leads to less concise and engaging speeches. Simplicity and clarity in language are key, even when addressing expert audiences, ensuring the message is easily digestible and avoids cognitive overload for the audience. The benefits of creating a script include being able to improve structure, identifying unnecessary content, and facilitating external review. The chapter also offers practical advice on conciseness, sentence construction, and how to mark up a script. The author challenges common presenter misconceptions (e.g. scripts hinder flexibility), and illustrates how AI tools can further improve script quality by addressing grammar, flow, and audience engagement. Ultimately, a well-crafted script empowers speakers to deliver impactful and memorable presentations.