In the previous chapter, we examined the conditions of the exhaustion of subjectivity. Following Gamez’s account, I maintain that this is a uniquely important phenomenon for diagnosing the forms of power we are seeing arise alongside the proliferation of information technologies. Characterizing this form of power is then the next step in the analysis. In work that engages this question, some thinkers attempt to show that this mutation of power is still within the categories that Foucault laid out, including Gamez’s claim that surveillance capitalism is a continuation of biopower. I disagree. I will argue that we better understand the nature of the problem, why it is a problem, and how to strategize against it through the category Deleuze suggested: control.