This chapter draws on interviews with people involved in wrongful conviction-based true crime. It explores how streaming platforms have become potentially powerful tools for amplifying the voices of the wrongfully convicted by offering opportunities for public education and support surrounding cases. However, these opportunities are accompanied by significant ethical tensions that concern advocates of the wrongfully convicted. Central to positive experiences are trust-based, collaborative relationships between producers and participants, which enable more authentic and empowering storytelling. These concerns centre on questions of exploitation, sensationalism, and the loss of control in a changing media environment. The chapter also highlights the risks posed by commercial imperatives, the rise of reactionary content, and the evolving expectations placed on exonerees in the digital media landscape. It proposes the need for ethically grounded, co-authored storytelling practices that prioritise the autonomy and well-being of those whose lives have been shaped by wrongful conviction.