This chapter examines the convergence of true crime storytelling, influencer culture, and social media platforms. With a particular focus on social media platforms and their streaming capabilities, it introduces the concept of ‘TikTokification’ to describe an algorithm-driven transformation of true crime into a hybridised genre that merges entertainment, advocacy, and personal branding. Using true crime makeup videos as an example of the user-generated incentive to create true crime content, the chapter explores how influencer culture is increasingly commodifying crime narratives while navigating platform economies, audience expectations, and the aesthetics of authenticity. While these platforms offer the potential for new avenues for awareness raising about wrongful convictions and systemic injustices, they also risk trivialising trauma, distorting legal narratives, and prioritising influencer visibility over ethical storytelling. The chapter argues that this hybridisation complicates traditional distinctions between journalism, activism, and entertainment, raising critical questions about legitimacy, intent, and the role of digital media in shaping public understandings of justice.