Front Office Instructional Module (FOI-M) is an innovative teaching tool introduced in hospitality education to strengthen student competencies beyond traditional front-desk training. This study explores how FOI-M can enhance student learning from the perspective of hospitality lecturers. Using a qualitative approach with semi-structured interviews, it gathers in-depth insights from educators on the implementation and impact of FOI-M in front office courses. Four informants were involved in this study. Two main themes have emerged from this study: (1) learning experience which comprise of sub-themes such as learning support, ease of use, engagement, and satisfaction; and (2) skill development which includes sub-themes such as skill development, analytical skills, collaboration skills, and communication skills. These insights underscore FOI-M’s effectiveness in enhancing both student engagement and critical hospitality-related competencies. In conclusion, lecturers perceive FOI-M as a valuable educational tool that significantly enriches the student learning journey. The implications point to the need for integrating FOI-M broadly into hospitality curricula and investing in ongoing lecturer training to optimize its implementation. Future research should explore longitudinal effects of FOI-M on student performance and investigate scalability across different educational contexts and institutions.