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Co-opbank Pertama (CBP), a prominent cooperative bank, has introduced innovative products to meet the evolving needs of its customers. However, the adoption rate of these products varies among customers. This research investigates the determinants influencing the adoption of Co-opbank Pertama products and services and identifies strategies to enhance product adoption rates. A quantitative approach is employed to collect data. This study collects data using surveys distributed to Co-opbank Pertama customers. The findings reveal that relative advantage, compatibility, and perceived risk significantly influence the adoption of Co-opbank Pertama Products.

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Customer Adoption of Islamic Cooperative Banking Products: Evidence from Co-opbank Pertama

  • 章节

  • 发表日期：

    2026年

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  • Yusuf Haji-Othman,
  • Mohd Sholeh Sheh Yusuff,
  • Mohammadtahir Cheumar,
  • Mohd Nizam Sahad,
  • Abdul Hadi Abd Majid

摘要

Co-opbank Pertama (CBP), a prominent cooperative bank, has introduced innovative products to meet the evolving needs of its customers. However, the adoption rate of these products varies among customers. This research investigates the determinants influencing the adoption of Co-opbank Pertama products and services and identifies strategies to enhance product adoption rates. A quantitative approach is employed to collect data. This study collects data using surveys distributed to Co-opbank Pertama customers. The findings reveal that relative advantage, compatibility, and perceived risk significantly influence the adoption of Co-opbank Pertama Products.