This chapter examines the value chain of an emerging Indian luxury enterprise from Ladakh that produces goods primarily from pashmina, a rare and high-quality goat wool commonly known in the West as cashmere. This textile industry is characterised by its location-specific and seasonal nature and relies heavily on artisanal techniques and intergenerational craftsmanship. Drawing on qualitative data collected through in-depth interviews with organizational stakeholders, complemented by secondary sources, the study systematically disaggregates the company’s value chain into upstream and downstream activities to examine sustainability practices and stakeholder involvement. Findings highlight how the organization embeds sustainability across the value chain. Gender-inclusive multi-stakeholder participation emerges as central to value creation, extending the scope of traditional stakeholder frameworks. The study proposes a conceptual framework that reinterprets sustainability from a broadened stakeholder perspective. This research contributes to the literature on sustainable luxury and stakeholder theory, offering implications for enterprises seeking inclusive, culturally embedded models of sustainable value creation.