He article aims to determine the role of digital marketing in the transformation of agribusiness with an emphasis on the changes taking place in this area given the introduction of digital technologies. Agribusiness has become one of the most dynamically developing sectors of the economy, which is actively mastering new methods of doing business, including digital marketing tools. Digital marketing is not only a way to promote products, but also an important tool for effective interaction with consumers, improving branding and optimizing business processes. The article reveals the main areas of digital marketing in agribusiness, such as the use of social networks, content marketing, email marketing and SEO promotion. Particular attention is paid to the role of electronic platforms and mobile applications that provide new opportunities for agricultural producers to enter international markets. The importance of digital transformation for small and medium-sized agribusiness enterprises is noted, it is noted that the introduction of digital tools improves access to the target audience, reduces marketing costs and accelerates decision-making processes. The results obtained are of practical significance and can be used to integrate effective promotion of their products in the markets.