This chapter brings together the four discursive strategies set out the previous four chapters, that are often present in discussions about misinformation; conceiving it as (primarily speaking) a theory, an aesthetic form, a tool or an ideology, to consider how this approach may advance our understanding of the phenomenon. In setting out the relative presence of these four perspectives in a multilevel discourse of misinformation (and related concepts), this chapter concludes by arguing that it is possible to measure the presence of each of discourse relative to one and other, using radar charts, and that this method may be used to identify different genres (and sub-genres) of the form. An approach to identifying and analysing misinformation in, visually speaking, ‘thick’ and ‘thin’ forms, is set out. This chapter concludes by arguing that, though it’s contribution to the field may be modest, that nonetheless, the TATI model demonstrates the utility of the field of semiotics, and particularly the ideas of Umberto Eco, as they may be applied to analysing, and so better understanding the problem of misinformation.

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A Visual Multilevel Discursive Analysis of Misinformation

  • Murray Dick

摘要

This chapter brings together the four discursive strategies set out the previous four chapters, that are often present in discussions about misinformation; conceiving it as (primarily speaking) a theory, an aesthetic form, a tool or an ideology, to consider how this approach may advance our understanding of the phenomenon. In setting out the relative presence of these four perspectives in a multilevel discourse of misinformation (and related concepts), this chapter concludes by arguing that it is possible to measure the presence of each of discourse relative to one and other, using radar charts, and that this method may be used to identify different genres (and sub-genres) of the form. An approach to identifying and analysing misinformation in, visually speaking, ‘thick’ and ‘thin’ forms, is set out. This chapter concludes by arguing that, though it’s contribution to the field may be modest, that nonetheless, the TATI model demonstrates the utility of the field of semiotics, and particularly the ideas of Umberto Eco, as they may be applied to analysing, and so better understanding the problem of misinformation.