“Those who believe that sustainability is only a matter of controlling pollution are missing the big picture of the concept of sustainability. Focusing on sustainability requires developing business strategies for new tests, and defining the entire situation as the context in which it should be considered, dealt with and acted upon.” “Those who think that sustainability is only a matter of pollution control, are missing the big picture. Focusing on sustainability requires putting business strategies to a new test and taking the entire planet as the context in which they do business. Therefore, organizations have increasingly begun to adopt (sustainability initiatives) as an organizational necessity, as the urgent need for environmental changes calls on organizations in general to move towards sustainability initiatives and projects. Sustainability initiatives require moderate behavioral changes stimulated by added modifications to processes and procedures. In light of this, this research seeks to present an experience presented by Lueneburger & Goleman As a model for business organizations to achieve sustainability in their work, it is called the “Three Phase Model.” The aim of the research is to try to find out that many organizations today view sustainability as an (opportunity) For the most advanced organizations, sustainability is a core value in their operations In order to achieve this, organizational leaders must understand three points that distinguish sustainability from other organizational initiatives. The first Embarking on a sustainability initiative requires taking into account operational reality and public perception. It is important for organizations not to market their accomplishments in a way that is greater than what has actually been accomplished, because otherwise these organizations will risk damaging their brand. The second Sustainability as an initiative is more difficult to understand than other initiatives. This means that something must be gained or learned at this stage. Third: Many other organizations’ initiatives can be part of a sustainability initiative, as sustainability is applied to all areas and areas of the organization, and can involve many changes upon application.