Political branding and its value in politics is well discussed in the literature. Evidence from recent elections in the UK, the US, Canada and other European countries has confirmed the concept’s impact on modern-day politics in advanced democracies. Similarly, election outcomes in countries such as Ghana have demonstrated that political branding is valuable in shaping the political market’s behaviour. The evidence shows that political branding in developing democratic countries like Ghana is significantly influenced by the use of the technique in advanced countries such as the US, the UK and others. Unfortunately, most studies have largely focused on political branding in advanced countries, with very few discussing the concept in developing democracies. While it is established that international trends on political branding have significantly influenced the use of the concept in countries such as Ghana due to the advent of knowledge transfer, studies have failed to explore how fledgling democracies in Africa are adopting and adapting what is happening in established democratic countries to their own unique political environment. This chapter therefore discusses political branding and its key concepts and highlights how trends in other developed countries have influenced political branding in Ghana. In doing so, the chapter provides fresh perspective and valuable insight on political branding in Ghana to fill a significant gap in the literature.