Product Lifecycle Management (PLM) and Product Management are two complementary activities that, when integrated effectively, can improve the success of product ideation, development and support. On one hand, PLM provides the framework of processes and systems to manage a product and its data from initial idea through to end-of-life, ensuring consistency, quality, traceability, and compliance. Product Management, on the other hand, focuses on market needs, customer value, and strategic direction, guiding decisions that align technical execution with business goals. Together, they create a holistic approach where technical rigour meets market-driven insight, enabling companies to innovate effectively while maintaining quality and cost control. By integrating these activities, companies can improve collaboration across functions, accelerate time-to-market, and optimise product portfolios. This chapter explores the synergies between PLM and Product Management, highlighting how their alignment supports better decision-making, sustainable growth, and long-term competitive advantage.