Product Lifecycle Management (PLM) is an enabler for companies addressing the interconnected demands of the Triad of Sustainability, ESG (Environmental, Social, Governance), and the Circular Economy. While these three concepts are often addressed separately, their successful execution depends on the same foundation of high-quality product data and lifecycle visibility. PLM provides the digital backbone that embeds sustainability principles into product design, supports accurate ESG reporting through traceable and auditable data, and operationalises Circular Economy strategies such as reuse, repair, and recycling. PLM enables strategic commitments to be translated into measurable outcomes. The Triad of Sustainability for long-term viability, ESG for accountability, and the Circular Economy for resource efficiency finds practical expression through PLM. Sustainability is the concept of meeting present needs without compromising the ability of future generations to meet theirs. Environmental, Social, and Governance (ESG) refers to a framework of measurable criteria used to assess a company’s ethical impact, risk management, and long-term value creation. The Circular Economy is an alternative to the linear ‘take-make-dispose’ model. It aims to keep materials and products in use for as long as possible through reuse, repair, remanufacturing, and recycling. Together, the three concepts of the Triad form a comprehensive foundation for responsible growth, balancing environmental, social, and economic considerations. Product Lifecycle Management (PLM) offers a digital backbone that connects product data, business processes, and stakeholders throughout the entire lifecycle of the product, from ideation and definition to use and end-of-life. Integrating Sustainability, ESG, and Circular Economy principles within PLM provides organisations with a practical way to translate high-level commitments into operational outcomes. For example, sustainability principles can be embedded directly into design choices, ESG metrics can be captured and reported through clearly-defined data structures, and Circular Economy strategies can be supported by lifecycle traceability and material intelligence. There are many advantages of this integration. Companies benefit from improved compliance and stakeholder trust through systematic ESG reporting. Sustainable product innovation is enabled, delivering competitive differentiation and meeting rising consumer expectations. Resource efficiency is enhanced, leading to reduced costs and environmental impact. Finally, companies strengthen long-term resilience by aligning product strategies with regulatory trends and global sustainability goals. This chapter highlights how integrating Sustainability, ESG, and the Circular Economy with PLM provides a powerful framework to accelerate sustainable innovation, value creation, and responsible transformation.