The use of advanced algorithms like XGBoost and SXI in marketing analytics has yielded profound insights and revolutionary results. These applications have shown their capacity to reveal complex patterns in customer behavior and preferences by performing in-depth analysis on marketing datasets [1]. Of these, the Sriya Expert Index (SXI) has revealed stronger interpretability and predictive strength by combining a variety of mathematical methods and machine learning models. It combines valuable, actionable insights for marketing professionals, facilitating a better understanding of user activity and campaign performance [2].