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An important application of social networks is the viral marketing, that is, advertise products through mouth to mouth in online social networks. In this chapter, we study several models about viral marketing.

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Viral Marketing

  • 章节

  • 发表日期：

    2026年

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  • Weili Wu,
  • Zhao Zhang,
  • Ding-Zhu Du

摘要

An important application of social networks is the viral marketing, that is, advertise products through mouth to mouth in online social networks. In this chapter, we study several models about viral marketing.