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In this chapter, we examine how AI-driven conversational agents are being leveraged to enhance the efficiency, personalization, and scalability of customer relationship management. We explore how signaling—sending costly, credible messages—plays a critical role in business, history, and nature. In modern contexts, companies and doctors use social media and online platforms to signal commitment and expertise. Ultimately, the chapter argues that mastering the art of signaling is essential for building credibility and standing out in competitive environments.

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Under the Influence: How Corporate Social Media Secretly Shapes Customer Relationships

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  • 发表日期：

    2026年

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  • Liangfei Qiu

摘要

In this chapter, we examine how AI-driven conversational agents are being leveraged to enhance the efficiency, personalization, and scalability of customer relationship management. We explore how signaling—sending costly, credible messages—plays a critical role in business, history, and nature. In modern contexts, companies and doctors use social media and online platforms to signal commitment and expertise. Ultimately, the chapter argues that mastering the art of signaling is essential for building credibility and standing out in competitive environments.