The purpose of this manuscript is to examine the myths that exist in supply chain management (SCM) literature on sustainability that may be disserving the field, especially in the world of Industry 5.0, where economic structures are shifting rapidly. Through this examination, we identify three areas where SCM researchers can focus their efforts. Based on the literature review, in alignment with today’s needs, we suggest building a research agenda by; (1) expanding the triple bottom line perspective, (2) extending research efforts to elevate the social aspect of sustainability, and (3) expanding the type and scope of entities we study. The paper provides deep insights about themes emerging in sustainability in SCM research, and the way TBL is defined is refined to be more inclusive of organization types (i.e., nonprofit organizations) as well as entities studied (i.e., service organizations). Research opportunities are identified to help carry sustainability research in SCM forward.