The objectives of this research are to identify the factors prioritized by women who are responsible for purchasing household groceries; to analyze women’s discernment regarding responsible empowerment when buying processed foods for the family pantry; and finally, to determine the degree of relationship between purchase decisions and the sustainable value of agri-food companies. The study employs structural equation modeling using Partial Least Squares, and is grounded in the natural resource-based view of the firm, purchasing rationality, and economic empowerment theories. The aim is to contribute to the literature on empowerment from an administration perspective, incorporating statistical analysis tools. Among the main findings, more than 50% of surveyed women are willing to pay a premium for foods with longer shelf life, with taste being the most important factor in their purchasing decisions. The respondents perceive that by choosing to buy processed products, they do contribute to creating sustainable value for organizations.