This chapter proposes an analytical framework for interpreting contemporary conflicts as platformed practices, shaped by the sociotechnical logics of digital environments. It introduces two analytical axes—visibility and everydayness—whose intersection generates four heuristic configurations: entertainment wars, viral wars, ordinary wars, and shadow wars. These categories reveal how platform mechanisms—selection, datafication, and commodification—determine the forms through which conflicts are represented, circulated, and perceived. By linking symbolic representations and material infrastructures, the chapter illustrates how platforms reconfigure conflict visibility and empathy, memory, and participation. The fluidity between quadrants—enabled by changing practices and rules—shows that contemporary conflicts move seamlessly across degrees of visibility and everydayness. Ultimately, the analysis calls for rethinking contemporary conflicts, as they are now embedded within the communicative and economic logics that govern digital platforms.

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Of Techs, Knights, of Passions and of Wars: Conflicts in the Platform Age

  • Alessandra Massa

摘要

This chapter proposes an analytical framework for interpreting contemporary conflicts as platformed practices, shaped by the sociotechnical logics of digital environments. It introduces two analytical axes—visibility and everydayness—whose intersection generates four heuristic configurations: entertainment wars, viral wars, ordinary wars, and shadow wars. These categories reveal how platform mechanisms—selection, datafication, and commodification—determine the forms through which conflicts are represented, circulated, and perceived. By linking symbolic representations and material infrastructures, the chapter illustrates how platforms reconfigure conflict visibility and empathy, memory, and participation. The fluidity between quadrants—enabled by changing practices and rules—shows that contemporary conflicts move seamlessly across degrees of visibility and everydayness. Ultimately, the analysis calls for rethinking contemporary conflicts, as they are now embedded within the communicative and economic logics that govern digital platforms.