This chapter introduces the analytical framework of the book, showing how digital platforms have become key arenas for international political communication, reshaping the visibility and everydayness of conflict and diplomacy. Platforms are examined across four interrelated dimensions: the technological, which highlights their geopolitical role as infrastructures; the economic, which investigates platform capitalism and its underlying neoliberal ideology; the political, which analyzes algorithmic governance and content moderation as emerging forms of regulation; and the symbolic, which explores how platforms shape imaginaries and normalize visibility, competition, and performance as conditions for legitimacy. The chapter conceptualizes everydayness and visibility as mutually reinforcing forces that render conflict a structural element of the platform society—an ecosystem where infrastructures, markets, and symbolic systems converge to redefine how global politics is enacted and perceived.