Scholarlink

Prosumer is a concept that has been in literature for many years. It defines a special case of a customer who is not just a passive recipient of the goods offered but becomes an active co-creator of business processes. The evolution of this concept and its significant role in the development of an organization is an exciting area of research, prompting us to undertake a study in this field. As a result, this article aimed to identify the prosumer’s role in organizational development. This objective was achieved by conducting a systematic literature review (SLR) based on the content of databases such as Scopus and Web of Science (WoS) from 2000 to 2024. As a result, we described the emerging trends in scientific research. In addition, we also highlighted the importance of using artificial intelligence (AI) - both in the context of improving the quality of products and services by, among other things, providing personalization, but also pointing out plans for further research that will emphasize using AI tools, including large language models (LLMs), to identify, classify, and cluster prosumers.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

When the Customer Becomes a Co-creator: Prosumers, Organizational Development, and AI

  • 会议论文

  • 发表日期：

    2026年

查看全文
  • Andrzej Greńczuk,
  • Kamila Łuczak,
  • Iwona Chomiak-Orsa,
  • Dorota Jelonek,
  • Andrzej Małowiecki

摘要

Prosumer is a concept that has been in literature for many years. It defines a special case of a customer who is not just a passive recipient of the goods offered but becomes an active co-creator of business processes. The evolution of this concept and its significant role in the development of an organization is an exciting area of research, prompting us to undertake a study in this field. As a result, this article aimed to identify the prosumer’s role in organizational development. This objective was achieved by conducting a systematic literature review (SLR) based on the content of databases such as Scopus and Web of Science (WoS) from 2000 to 2024. As a result, we described the emerging trends in scientific research. In addition, we also highlighted the importance of using artificial intelligence (AI) - both in the context of improving the quality of products and services by, among other things, providing personalization, but also pointing out plans for further research that will emphasize using AI tools, including large language models (LLMs), to identify, classify, and cluster prosumers.