Methodology: Embodied Life and Death across Cultures
摘要
Empirical research in embodied language is continually evolving, necessitating the development of innovative and valid instruments to measure embodied cognition. This chapter discusses the methodological framework for investigating how the abstract concepts LIFE and DEATH are embodied across Persian, English, and German. A mixed-methods design combined feature-association and prototypicality-judgment experiments to identify culturally grounded embodied patterns. Statistical and interpretative analyses were conducted to examine how demographic and linguistic variables influence metaphorical categorization and the formation of conceptual prototypes. The results of the experiments, interpretations and discussions, and their corresponding final remarks are provided in Chap. 6 (Persian), Chap. 7 (German), Chap. 8 (English), and Chap. 9 (factors that predict the selection of prototypical meaning).