This article explores the development of a visual identity and packaging system for the Borgonha brand, a rural estate in S. Pedro de Rates, Póvoa de Varzim, Portugal. The project was based on a collaborative approach between alumni designers, senior researchers, and a school partner, illustrating the role of design education in revitalizing regional identities. The agricultural estate’s geography and heritage confer historical and symbolic values to the brand, which emerges in a strong territorial context requiring a graphic response aligned with its identity and adapted to diverse business areas, since it is now expanding from estate to restaurant, cheese production and ice cream, demanding a unified visual system. The work included defining communication strategies, creating a consistent graphic language, and applying it across physical and digital media. The visual identity centers on a symbol representing cultivated fields, a graphic root for all products, accompanied by earth-inspired color coding that reflects the natural cycles. The relationship between form, color, and material was carefully considered, avoiding decorative elements to strengthen the brand’s connection to its territory. Visual strategies included macro photography, graphic patterns referencing agricultural landscapes, and editorial formats. The products, lactose-free and produced locally, are positioned as natural and authentic. This design-led project resulted in significant social and economic impact, driven by the dynamic collaboration between academia and client. It supported Quinta da Borgonha’s growth and expansion, anchored in agriculture and extending it sustainably into gastronomy, cheesemaking, and artisanal ice cream, materializing and motivating social and economic growth.