Type design is a complex discipline that demands technical knowledge, visual sensitivity, and sustained practice. For beginners, entering this field often presents significant barriers due to the scarcity of accessible learning resources and the dispersion of technical content across specialized books and advanced training. In academic contexts such as the Master’s in Graphic Design and Editorial Projects at FBAUP, limited contact hours further constrain opportunities for experimentation and practical exploration. This paper describes a research project that addresses these challenges by proposing a visual learning tool composed of a pedagogical typeface and a structured manual designed specifically for beginners in type design. The methodology followed a user-centered design, iterative approach, including the definition of personas, field observations, creation of prototypes, and usability testing with non-expert and student participants in three iterative evaluation phases. The resulting guide book promotes autonomy and critical thinking, allowing students to understand core principles such as consistency, visual balance, proportion, contrast, and overshoots through visual comparison and guided analysis. Preliminary results indicate a clear improvement in learners’ ability to identify and apply fundamental typographic concepts. The resource is positioned as a complementary tool for formal education and as a potential foundation for self-directed learning in typography.

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SANS SERIF: A Visual Beginners Guide to Type Design

  • Bruno Barros,
  • Pedro Amado

摘要

Type design is a complex discipline that demands technical knowledge, visual sensitivity, and sustained practice. For beginners, entering this field often presents significant barriers due to the scarcity of accessible learning resources and the dispersion of technical content across specialized books and advanced training. In academic contexts such as the Master’s in Graphic Design and Editorial Projects at FBAUP, limited contact hours further constrain opportunities for experimentation and practical exploration. This paper describes a research project that addresses these challenges by proposing a visual learning tool composed of a pedagogical typeface and a structured manual designed specifically for beginners in type design. The methodology followed a user-centered design, iterative approach, including the definition of personas, field observations, creation of prototypes, and usability testing with non-expert and student participants in three iterative evaluation phases. The resulting guide book promotes autonomy and critical thinking, allowing students to understand core principles such as consistency, visual balance, proportion, contrast, and overshoots through visual comparison and guided analysis. Preliminary results indicate a clear improvement in learners’ ability to identify and apply fundamental typographic concepts. The resource is positioned as a complementary tool for formal education and as a potential foundation for self-directed learning in typography.