Integrating Artificial Intelligence (AI) technologies into the fashion industry is significantly reshaping traditional trend forecasting methods. This study explores how AI technologies are applied in fashion activities to analyze and predict trends, demonstrating their potential to manage and improve brands’ and companies’ business strategies. The research is supported by a scoping literature review based on B-ON database The findings reveal a significant shift towards multimodal AI models, the growing role of social media data in trend forecasting, and an increasing, yet underexplored concern with ethical and sustainable practices in AI-driven fashion systems.