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Dating back to the eighteenth century, the notion of being observed, either through actual recordings or the subjective sense of being watched, has been explored in various disciplines and evolved in accordance with the changes in the economy, society, and technology. Drawing from the established scholarship on surveillance, emerging literature on big data, and insights from contemporary consumer research, the first part of this chapter aims to develop a conceptual understanding of what it means to be observed in the marketplace. The second part turns to empirical research, revealing how the meaning of being observed in the marketplace has evolved over time.

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How Has Being Observed in the Marketplace Changed Over Time?

  • 章节

  • 发表日期：

    2026年

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  • Deniz Lefkeli

摘要

Dating back to the eighteenth century, the notion of being observed, either through actual recordings or the subjective sense of being watched, has been explored in various disciplines and evolved in accordance with the changes in the economy, society, and technology. Drawing from the established scholarship on surveillance, emerging literature on big data, and insights from contemporary consumer research, the first part of this chapter aims to develop a conceptual understanding of what it means to be observed in the marketplace. The second part turns to empirical research, revealing how the meaning of being observed in the marketplace has evolved over time.