This research aims to examine how the information and resource framework of holistic marketing influences the management of business projects. This research focused on revealing the role of marketing investment bonuses in implementing development strategies for various business projects. The authors show that this virtual marketing tool ensures its viability and effectiveness only when used on a specialized electronic platform. The proposed hypothesis was practically confirmed using a patented electronic system, clearly demonstrating the effectiveness of the modern marketing approach. This approach proved especially valuable in developing businesses based on innovative products that are still in the early stages, ranging from well-founded concepts to prototypes not yet fully finalized. Within this framework, the holistic approach ensures the formation of a favorable instrumental information space that creates the prerequisites for the use of two economic mechanisms that are most appropriate to the task being solved: hedging and speculative operations. It would be logical to evaluate their effectiveness using technical and fundamental methods. Thus, the formation of an information and instrumental space can be considered as an obligatory condition for the effective implementation of holistic marketing mechanisms.