This study is important because of the important role of community-based homestays in local tourism development and the great potential of digital marketing in increasing the visibility and desirability of homestays. The location of Sawarna Tourism Village is relevant because of the rapid development of the tourism industry in the area and the existence of homestays run by the local community. The main objective of this study is to explore and analyze the application of digital marketing in the management of community-based homestays in Sawarna Tourism Village. With information and communication technology development, digital marketing has become an important strategy in promoting homestay services. Specifically, this study aims to analyze the positive impacts caused by the application of digital marketing on the promotion and management of homestays. Identify the challenges and obstacles faced by homestay managers in implementing digital marketing. Formulate effective strategies to optimize the benefits of implementing digital marketing in managing community-based homestays. Create a better understanding of the interaction between homestay managers, guests, and the local community in the context of implementing digital marketing. This study uses a qualitative approach with in-depth interviews with homestay managers and community members to understand the experiences and perceptions of homestay managers toward the use of digital marketing tools. The object of this study is the Sawarna tourist village in Lebak Regency. Qualitative research methods are obtained from interviews and field observations to evaluate the impact of digital homestay marketing tools and community-based homestay management. This study is expected to contribute to the development of sustainable tourism in tourist villages in Indonesia.