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This study investigates the impact of university activities on students’ educational growth at the University of Buraimi (UOB). Researchers explored student performance and communication abilities, behavioral changes, innovation measures, and loyalty improvement through a mixed quantitative and qualitative research design. Structured surveys provided the data for investigation at the University of Buraimi, while SmartPLS statistics confirmed the link between student activities and academic achievement results. Student activities promote innovation (β = 0.403, p = 0.000) and loyalty enhancement (β = 0.403, p = 0.000). After this performance, (β = 0.353, p = 0.000), communication (β = 0.273, p = 0.000) and behavior (β = 0.203, p = 0.000) follow suit. Student extracurricular activities prove essential for developing creative practices while deepening school dedication and achieving total academic progress. This research demonstrates effective methods for organizing activities, promoting UOB’s overall student development objectives, and achieving better academic results.

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The Impact of University Activities on the Educational Development of UOB Students: Examining Student Performance, Communication Skills, Behavior, Innovation, and Loyalty Enhancement

  • 章节

  • 发表日期：

    2026年

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  • Boumedyen Ahmad,
  • Abrar Almamari,
  • Ghaliya Alsalti,
  • Wujood Albalushi

摘要

This study investigates the impact of university activities on students’ educational growth at the University of Buraimi (UOB). Researchers explored student performance and communication abilities, behavioral changes, innovation measures, and loyalty improvement through a mixed quantitative and qualitative research design. Structured surveys provided the data for investigation at the University of Buraimi, while SmartPLS statistics confirmed the link between student activities and academic achievement results. Student activities promote innovation (β = 0.403, p = 0.000) and loyalty enhancement (β = 0.403, p = 0.000). After this performance, (β = 0.353, p = 0.000), communication (β = 0.273, p = 0.000) and behavior (β = 0.203, p = 0.000) follow suit. Student extracurricular activities prove essential for developing creative practices while deepening school dedication and achieving total academic progress. This research demonstrates effective methods for organizing activities, promoting UOB’s overall student development objectives, and achieving better academic results.