The paper examines the protection of geographical indications all over the world mainly in light of legal provisions for safeguarding these origin identifiers within intellectual property. It identifies four core international agreements that laid the groundwork for GI protection: the Paris Convention (1883), Madrid Agreement (1891), and Lisbon Agreement (1958), and most notably, the TRIPS Agreement that very significantly pushed the protection of GIs to an international level. The effects of modern online markets as well as e-commerce that is seen growing and propagating new risks on the authenticity of GIs are also discussed wherein even if there are national laws to protect GIs, implementation lags and the issue of counterfeiting is creeping much faster through the internet. A call for concerted international action, monitoring on the digital frontier, and legal frameworks that in turn enhance the protection of GIs is the major finding of the study to a more globalized digital market.