This study intends to find how Content Marketing Strategies (Videos, Podcast, and Content at social media) affect Engaging Digital Audiences. The researcher used the descriptive analytical approach to fit the type of the investigation and therefore reach this aim. Designed as a data collection tool, a questionnaire was submitted to many specialized arbitrators. The arbitrating professors offered changes; the questionnaire was delivered to the study sample—user of social media platforms—where 120 questionnaires were gathered and the researcher applied suitable statistical techniques using the SPSS program. The study produced some really significant findings, mostly on how Content Marketing Strategies (Videos, Podcast, and Content at social media) affect Engaging Digital Audiences.

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Content Marketing Strategies: Best Practices for Engaging Digital Audiences

  • Mahmoud Alghizzawi,
  • Mohammed Habes,
  • Ibrahim Ukka

摘要

This study intends to find how Content Marketing Strategies (Videos, Podcast, and Content at social media) affect Engaging Digital Audiences. The researcher used the descriptive analytical approach to fit the type of the investigation and therefore reach this aim. Designed as a data collection tool, a questionnaire was submitted to many specialized arbitrators. The arbitrating professors offered changes; the questionnaire was delivered to the study sample—user of social media platforms—where 120 questionnaires were gathered and the researcher applied suitable statistical techniques using the SPSS program. The study produced some really significant findings, mostly on how Content Marketing Strategies (Videos, Podcast, and Content at social media) affect Engaging Digital Audiences.