Scholarlink

This study explores the intersection of digital marketing (DM), financial technology (FinTech), and the United Nations Sustainable Development Goals (SDGs), focusing on how their integration enhances customer loyalty. As FinTech continues to transform the financial services sector through innovation and digital inclusion, organizations increasingly leverage DM strategies, particularly social media and data-driven engagement—to communicate sustainability commitments. This research highlights the pivotal role of DM in amplifying SDG-related initiatives and promoting transparency, trust, and customer satisfaction. Using Bahrain’s rapidly evolving fintech ecosystem as a case example, the paper underscores how DM not only fosters user awareness and loyalty but also supports national innovation goals and global sustainability efforts. The findings offer valuable insights for marketers, financial institutions, and policymakers aiming to align digital engagement strategies with sustainable development priorities.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Digital Marketing Use in Fintech: Promoting SDGs for Higher Customer Loyalty

  • 章节

  • 发表日期：

    2026年

查看全文
  • Amani Al Abbas,
  • Fatema Rajab,
  • Wafa Salman

摘要

This study explores the intersection of digital marketing (DM), financial technology (FinTech), and the United Nations Sustainable Development Goals (SDGs), focusing on how their integration enhances customer loyalty. As FinTech continues to transform the financial services sector through innovation and digital inclusion, organizations increasingly leverage DM strategies, particularly social media and data-driven engagement—to communicate sustainability commitments. This research highlights the pivotal role of DM in amplifying SDG-related initiatives and promoting transparency, trust, and customer satisfaction. Using Bahrain’s rapidly evolving fintech ecosystem as a case example, the paper underscores how DM not only fosters user awareness and loyalty but also supports national innovation goals and global sustainability efforts. The findings offer valuable insights for marketers, financial institutions, and policymakers aiming to align digital engagement strategies with sustainable development priorities.