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This research investigates whether UK retailers’ sustainability reports influence customer trust and their purchasing decisions and examines customer willingness to pay extra for eco-friendly products. The study fills a knowledge gap about environmental sustainability reporting while addressing concerns about trust in environmental claims and evaluating the effectiveness and cost justification of sustainability actions. Retailers need to understand this relationship to tailor their sustainability strategies to consumer expectations which helps establish trust and loyalty while maintaining competitive advantage. This study adopts a positivist and deductive framework through the Research Onion model to examine the Theory of Planned Behaviour. The study involved a structured survey which collected input from UK retail market professionals and consumers from a pool of over 3000 recipients which resulted in 129 completed responses. The survey gathered demographic details along with information on consumer awareness regarding sustainability practices and examined the impact of those practices on purchasing decisions. Researchers applied quantitative methods using Microsoft Excel statistical functions to analyze the data which helped understand consumer opinions and behaviors regarding sustainability and visualized these results through diagrams and charts for better reader comprehension. Consumer confidence in sustainability reports remains high because more than 90% of participants expressed trust in these documents. Sustainable products attract higher prices from a significant portion of consumers who earn more money. Companies gain business advantages and enhance their brand reputation through the delivery of sustainability reports that display trustworthiness and clarity. This study offers retail companies advice on maximizing their environmental sustainability reporting benefits and explains the researcher’s future research action plan based on insights gained from this study. The final suggestion encourages future research into the long-term financial effects of sustainability investments and their broader implications for the UK retail industry to serve as a guide for other researchers.

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The Impact of Corporate Environmental Sustainability Reporting on Consumer Purchasing Behaviour in the UK

  • 章节

  • 发表日期：

    2026年

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  • Mohsen Pakniat,
  • Ch Hasnain Zafar,
  • Syeda Aqsa Zanib,
  • Fernando Erana Reyes,
  • Muhammad Touseef Ahmed,
  • Merlin T. J. Atchuthen,
  • Wajiha Rashid,
  • Mohammad Arif Peer

摘要

This research investigates whether UK retailers’ sustainability reports influence customer trust and their purchasing decisions and examines customer willingness to pay extra for eco-friendly products. The study fills a knowledge gap about environmental sustainability reporting while addressing concerns about trust in environmental claims and evaluating the effectiveness and cost justification of sustainability actions. Retailers need to understand this relationship to tailor their sustainability strategies to consumer expectations which helps establish trust and loyalty while maintaining competitive advantage. This study adopts a positivist and deductive framework through the Research Onion model to examine the Theory of Planned Behaviour. The study involved a structured survey which collected input from UK retail market professionals and consumers from a pool of over 3000 recipients which resulted in 129 completed responses. The survey gathered demographic details along with information on consumer awareness regarding sustainability practices and examined the impact of those practices on purchasing decisions. Researchers applied quantitative methods using Microsoft Excel statistical functions to analyze the data which helped understand consumer opinions and behaviors regarding sustainability and visualized these results through diagrams and charts for better reader comprehension. Consumer confidence in sustainability reports remains high because more than 90% of participants expressed trust in these documents. Sustainable products attract higher prices from a significant portion of consumers who earn more money. Companies gain business advantages and enhance their brand reputation through the delivery of sustainability reports that display trustworthiness and clarity. This study offers retail companies advice on maximizing their environmental sustainability reporting benefits and explains the researcher’s future research action plan based on insights gained from this study. The final suggestion encourages future research into the long-term financial effects of sustainability investments and their broader implications for the UK retail industry to serve as a guide for other researchers.