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Users around the world exhibit diverse expectations for user experience (UX), making it essential to bridge culture and design through a structured approach. This paper proposes CXP-9, a systematic and quantitative framework for cross-cultural UX design, building upon Hofstede’s 6D cultural dimensions and Garrett’s Elements of User Experience. The model includes three layers—Appearance, Logic, and Value—each comprising three dimensions, for a total of nine. Each dimension uses a 0–100 scale to reflect cultural preferences. Based on a survey of 1,000 users across China, the U.S., Germany, Thailand, and Saudi Arabia. The results reveal significant cultural differences in UX expectations across the nine dimensions. CXP-9 offers a practical, data-driven tool for designers, product managers, and researchers to tailor UX strategies to specific cultural contexts.

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CXP-9: A Quantitative Method to Bridge Culture and User Experience

  • 会议论文

  • 发表日期：

    2026年

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  • Zaiyan Gong,
  • Xiejianan Li,
  • Xiaobin Wang,
  • Jun Ma

摘要

Users around the world exhibit diverse expectations for user experience (UX), making it essential to bridge culture and design through a structured approach. This paper proposes CXP-9, a systematic and quantitative framework for cross-cultural UX design, building upon Hofstede’s 6D cultural dimensions and Garrett’s Elements of User Experience. The model includes three layers—Appearance, Logic, and Value—each comprising three dimensions, for a total of nine. Each dimension uses a 0–100 scale to reflect cultural preferences. Based on a survey of 1,000 users across China, the U.S., Germany, Thailand, and Saudi Arabia. The results reveal significant cultural differences in UX expectations across the nine dimensions. CXP-9 offers a practical, data-driven tool for designers, product managers, and researchers to tailor UX strategies to specific cultural contexts.