Healthcare delivery has widely implemented mobile health (mHealth) services through various channels, including smartphones, wearable devices, medical applications, and healthcare platforms. However, the adoption rate of mHealth services remains notably low. In China, over 70% of internet users have never utilized mHealth services. Psychological factors related to traditional medical perspectives, such as low self-efficacy and health consciousness, may account for this disparity.The point of this study is to look into the direct and indirect effects of health consciousness and self-efficacy on people's plans to use mHealth services. The results will help mHealth service providers improve the rates at which people use their services. The research team designed a questionnaire and collected 543 valid responses from participants in China. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, a research model was made that combines self-efficacy and health consciousness to look at how they affect people's plans to use mHealth services.The results show that users’ sense of self-efficacy makes them more likely to want to use mHealth services and has a positive effect on how common they think the services are, how much work they think they will have to do, how well they think they will do, and their own ideas about what is normal. This study confirms that health consciousness and self-efficacy both have direct and indirect effects on people's plans to use mHealth services. It gives us a new way to think about how people adopt new technologies. The results provide valuable guidance for mHealth service providers to improve service quality and enhance user adoption intentions.