In particular for emerging economies, consumer view of green goods is very important in promoting sustainable consumption. This research investigates among consumers in South Kerala, India, awareness, buying behavior, and main influencing variables concerning green goods. By means of survey data from Thiruvananthapuram, Kollam, and Alappuzha, the study assesses demographic and geographic trends including age, income, gender, and location-based preferences. Chi-square tests are used in the research to examine relationships between green product knowledge and purchase frequency and demographic factors like age, income. Results show that although higher-income groups buy green goods more often, younger consumers—below 35—show more knowledge. The main incentives are environmental and health; high pricing and limited availability remain major obstacles. Geographic study reveals that urban customers (Thiruvananthapuram) are more ready to pay premiums; rural regions (Alappuzha) need for better access and awareness efforts. Targeting price tactics, regional advertising, and improved distribution networks to increase green product acceptance, the research ends with practical advice for marketers.