The emerging digital transformation has fundamentally changed how individuals engage with cultural heritage, creating new patterns of consumption that extend beyond traditional physical visits. Drawing on survey data from a convenience sample of 522 Greek residents, this study examines individual preferences regarding modes of cultural consumption by analyzing the determinants of participation choices in Greek cultural heritage organizations. Specifically, the authors examine how demographic, socioeconomic, and behavioral factors influence participation mode preferences and endeavor to differentiate between three distinct forms of cultural participation: physical, digital, and hybrid consumption. Findings reveal that women and university-educated individuals show a stronger inclination toward physical participation, while younger participants exhibit greater digital engagement. Urban residency correlates with lower digital-only participation, likely due to easier access to institutions. Notably, social media use negatively predicts both physical and digital exclusivity, suggesting a preference for hybrid modes among digitally active individuals. Employment type and income levels further stratify participation patterns. These results underscore the importance of tailored, multichannel engagement strategies and highlight the need for cultural policy to address access disparities. The study contributes to a nuanced understanding of audience behavior in the evolving cultural landscape and offers practical insights for heritage organizations aiming to enhance participation across diverse population segments.