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This chapter places Alberta’s 2023 energy politics in the context of worsening climate impacts to motivate an inquiry into how state and industry actors legitimize non‑conventional fossil fuel development. It traces a discursive shift from outright denial to a diversified persuasive repertoire—economic, cultural, ethical, and techno-optimistic—arguing that contemporary pro-oil sands rhetoric in Canada exemplifies “neoliberal populism,” in which market orthodoxy is presented as the people’s will. This frames the book’s central question: how evolving pro‑bitumen narratives normalize continued extraction amid a climate emergency. The chapter concludes with an overview of the public campaigns that will be analysed in subsequent chapters.

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Introduction

  • 章节

  • 发表日期：

    2026年

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  • Sibo Chen

摘要

This chapter places Alberta’s 2023 energy politics in the context of worsening climate impacts to motivate an inquiry into how state and industry actors legitimize non‑conventional fossil fuel development. It traces a discursive shift from outright denial to a diversified persuasive repertoire—economic, cultural, ethical, and techno-optimistic—arguing that contemporary pro-oil sands rhetoric in Canada exemplifies “neoliberal populism,” in which market orthodoxy is presented as the people’s will. This frames the book’s central question: how evolving pro‑bitumen narratives normalize continued extraction amid a climate emergency. The chapter concludes with an overview of the public campaigns that will be analysed in subsequent chapters.