Recruitment is a critical process that provides a yearly opportunity to reflect and reassess the mission, vision, and values of a residency program and associated recruitment goals. The ultimate goal of recruitment is to find alignment between the residency program’s mission and the applicant’s career goals and ideal learning environment. Whether opening a new program or already well-established, it is important to think about your mission, vision, values, and ideal outcomes and then work backwards as you build your recruitment strategy to align with the type of residents you are seeking.