This paper presents an exploration of the brand identity of the NEXUS Agenda, a project for the digitalization and decarbonization of the logistics chain associated with the Port of Sines corridor, that includes design and modelling of a transport management system in a dynamic context involving the development of efficient algorithms for real-time decision support for planning and control. As part of Work Package 10 - Exploitation, Internationalisation, Promotion, and Dissemination, the creation of the NEXUS brand identity is meticulously analysed, emphasising its importance for the consolidation of the project’s brand. Covering marketing, brand identity, and design, the study elucidates the multidimensional nature of brand identity, highlighting elements such as the brand name, logo, colour palette, typography, images, and voice and tone. In addition, the study elucidates the interconnected relationship between design and marketing in brand image management, underlining the fundamental role of social media platforms in disseminating and consolidating brand identity. The methodology involves literature review and benchmarking, culminating in a detailed analysis of branding strategies adapted to the NEXUS Agenda. Through practical examples and theoretical foundations, this study provides valuable information on branding strategy details for innovation initiatives.