The rising phenomenon of online shopping is fuelled by the burgeoning role of information technology. With a growing number of buyers preferring it as a comfortable means of buying, the number of online customers has been increasing each year. This increase in digital consumer behaviour has encouraged many entrepreneurs start their own businesses online. The world of online-commerce continues to shift and change, offering businesses new avenues for online communication while in the process offering consumers greater access to myriad products and services from a variety of providers. But despite this expansion, centralized marketplaces still struggle to serve their customers online the way they have in person. These issues normally manifest when a business of a company is not living up to the customer’s expectation leading to breakdown for any closely related business such as product shipment and customer support. These gaps threaten to erode consumer confidence and drive customers to look for alternatives with competitor brands. Trust is a treasure for continuously competing in digital markets. These challenges can be or have been partly addressed by decentralized markets. Utilizing blockchain and smart contracts, these systems seek to remove reliance on third-party trust. Transactions are securely recorded publicly, providing a trusted source of truth between parties that may not entirely trust one another. The research results, in general, endorse the potential for Ethereum smart contracts to develop decentralized markets. But additional investigation and exploration is necessary to achieve its complete potential.