This chapter narrates how during the market transition of the 1990s, a model of US-made feminism was imported to Eastern and Central Europe in the 1990s. The US gender relationships became the model and the yardstick both in the context of ideas and practices. The process is depicted as a wave of cultural imperialism and commodification of the common good, where existing ideas and practices were replaced by, and not translated into, new imported ones. This has important and long-lasting consequences for the development of local culture, creating dependence as well as disrupting “native” processes of social learning.