Creativity sociocultural theories conceptualize creativity as a process distributed over people, time, and materials. However, these sociocultural theories often eschew the impact of the role(s) creators occupy within their contexts (e.g., painter, friend). Socioculturally constructed roles frame a creator’s actions and outputs. This chapter describes a role-in-context approach to creativity scholarship that stresses the idiosyncratic, dynamic, and context-dependent emergence of creativity. The theoretical framework guiding this role-in-context approach is the Dynamic Systems Model of Role Identity (DSMRI; Kaplan and Garner, 2017), which conceptualizes a person’s action and motivations while occupying a socioculturally constructed role identity as a complex dynamic system. After describing the DSMRI theoretical framework, a re-examination of a case study conducted by Hanchett Hanson et al. (2021) illustrates the utility of the DSMRI analytical lens. This analysis suggests that creativity researchers interested in context should also consider how a person’s dynamically shifting, contextually conceived roles impact their creativity.