The contribution focuses on audience development programs within Timisoara 2023 ECoC context. Audience development and audience engagement have been for a long time two very dear concepts for European cultural institutions and cultural policy makers. Audience development has been ceaselessly encouraged by means of cultural policies and has been established as a priority in the cultural field. The chapter presents case studies of cultural and educational entities in Timisoara that could be labelled as best practice. The state universities in the city have organized programs either in the framework of Timisoara ECoC 2023 or by including events scheduled in 2023 in their cultural agendas. Then, a theatre project– site-specific, immersive, using local mapping. The project has grown branches into the legacy of the Timisoara ECoC.