As digital communication becomes increasingly central to professional practice, institutions face new challenges in maintaining standards of conduct in online environments. This paper explores the concept of e-professionalism – the behaviors and norms expected of professionals in digital contexts – and highlights its relevance in service-dominant sectors, where personal identity and professional credibility often overlap. To guide institutional strategies, the paper introduces a two-dimensional typology that categorizes e-professionalism measures according to their degree of prescriptiveness and enforcement. The resulting four-quadrant framework is illustrated with practical examples. The typology is positioned within the service quality literature, emphasizing that lapses in e-professionalism can undermine the service experience.