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This chapter will provide an overview of ordinary citizens’ engagement with political memesInternet memespolitical memes, by assessing the results of a nationally representative survey of UK-based adults. It will do so by firstly assessing how ordinary people engage with digitalPolitical humour political humourDigital humourdigital political humour, then go on to examine their attitudes towards politicians and parties who deploy this in their campaigns and communications.

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How Ordinary Citizens Encounter, Engage with and Feel About Political Memes

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  • 发表日期：

    2026年

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  • Rosalynd Southern

摘要

This chapter will provide an overview of ordinary citizens’ engagement with political memesInternet memespolitical memes, by assessing the results of a nationally representative survey of UK-based adults. It will do so by firstly assessing how ordinary people engage with digitalPolitical humour political humourDigital humourdigital political humour, then go on to examine their attitudes towards politicians and parties who deploy this in their campaigns and communications.