This chapter addresses problems that occur if, instead of understanding ‘time’ as a dimension of events, we objectify time and take it to be some kind of thing, as for example when we talk about ‘wasting time’ or ‘time weighing heavily on one’s hands’. My criticism is directed against a wide range of economic and figures of speech that turn time into a commodity to be ‘saved’ or ‘spent’. Careful attention to such figures of speech shows that they often lead to incoherent manners of speaking that get in the way of dealing with the actual challenges that lie in the coordination of events. Moreover, I also consider the differences in the experience of time that are based on, for example, social and cultural contexts, including technological changes or pandemic conditions. In particular, I argue that the supposed acceleration of the pace of life is not a change in ‘time’ itself but is rather the result of changed event relationships. Overall, for the sake of avoiding mutual misunderstanding and unnecessary suffering, I make a plea for a more conscious use of language and especially of figures of speech.