Metaverse and VR platforms are redefining consumers by enabling enterprises to interact in entirely new immersive ways. AI-based marketing solutions help personalize consumer journeys, automating workflows and optimizing marketing across digital platforms. In this paper, we examine AI applications in immersive VR and Metaverse environments and how they may change consumer behaviours and the relationship between consumers and consumer marketing. It considers trends such as predictive analytics, AI-powered avatars, and programmatic advertising, which are going to drive the way brands do virtual bricks and mortar, as well as how brands can start to predict and access the future behaviour of consumers. It also covers the psychological, emotional, and social impulses that are motivating and directing consumers to behave in these environments and explores the ethical implications of data privacy and bias in AI. Results indicate the need to understand consumer preferences in the virtual world if effective marketing strategies and happy long-term consumers are to be realized.